Pasate al Verde

For years, Verde’s core message has been "Switch to Green." For our latest campaign, we wanted to deliver the most legendary "switch" yet. We partnered with pop star Cristian Castro—the man synonymous with his anthem Azul (Blue)—to show the world that this time, he’s officially moving to Green.





  

Agency: Digitas Uruguay

Publicis Groupe Director - Mario Taglioretti
Chief Creative Officer: Federico Cibils
Account Director: Mariano Martinez
Art Directors: Maria Noel Cáceres - Danilo Macedo - Gastón Dinardi
Creative Copywriters: Pablo Cáfaro - Fernando Pintos - Juan Pablo de Mello - Josefina Secco 

Production: Oriental Film
Visual Effects & Character Design: Galgo VFX
Sound Studio: La Mayor

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